The Partners
Two lenses.
One verdict.
Two operators, four decades of building, fixing, and stress-testing commercial engines. We know what works because we have done it ourselves. We know what fails because we have fixed it for others.
Anders Mogensen
The Architect · Quantitative Lens
The Quant Lens
Revenue Ops
Data Strategy
Tech Stack
Pricing Models
The machine. Examines whether unit economics are fundamentally flawed, whether the pipeline is genuinely stagnant, and whether the underlying data is misleading or structurally inaccurate.
- 20+ years building commercial engines for B2B tech across industrial sales, consumer intelligence, and AI
- Built and managed channel partner networks across 30+ countries, direct sales, indirect sales, and hybrid GTM models
- Scaled Dolphitech ~70x in revenue, built CRM, GTM, sales process, and team from the ground up
- Generated $30M+ in commodity contracts, hit 200% of target at Mintel building the Nordics & UK new business function
- Leads SLAM's quantitative lens: CRM hygiene, pipeline velocity, unit economics, forecast accuracy, and much more
- Knows where sales teams hide problems in CRMs, because he has built and fixed those systems himself
Stephan Lahn
The Driver · Qualitative Lens
The Qual Lens
Talent Assessment
Sales Method
Negotiation
Culture
The people. Assesses whether the sales team has genuine hunting instincts, whether leadership demonstrates real competence, and whether the product pitch resonates with actual market demand.
- 20+ years in B2B sales
- Built and scaled 250+ salespeople across Europe, US, China, and India: operator, not advisor
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Grew, scaled, and coached:
- Central & Eastern Europe from scratch for a UK firm: 1 person to substantial team, revenue up 10x over 12 years
- India revenue up 5x over 18 months
- China revenue up 1.5x over 1 year
- Leads SLAM's qualitative lens
- Spots what spreadsheets hide: flight risks, weak leadership, cultural dysfunction
- Tells CEOs and investors what is actually there, not what they want to hear