For Private Equity & Venture Investors  ·  Pre-Deal

Is the forecast
real?

Financial diligence confirms the past.
Legal diligence mitigates liability.
We tell you whether the revenue story will hold.

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S.L.A.M. Commercial PartnersLondon, United Kingdom

You are pricing
what you cannot see.

By the time a deal reaches the data room, the numbers have been dressed for sale. Pipelines look full, retention looks stable, and the growth story fits neatly into the model. The commercial reality underneath is exactly what the seller has the least incentive to show you.

Financial and legal diligence examine what already happened. Neither answers the question your return actually depends on: can this company deliver the revenue it projects? That is the question we exist to answer, before you commit capital.

The risk: pricing a deal on a 20 million forecast that is 5 million in reality.

Our mandate: tell you if it is real, inflated, or fiction, calibrated to your thesis.

We don't audit the data.
We interrogate the engine.

Unlike advisors who review CRM exports, S.L.A.M. operates as a veteran commercial unit with intimate knowledge of how sales teams, inadvertently or deliberately, obscure pipeline issues. Our Commercial Investment Readiness Assessment deploys a dual-track methodology aimed at the two places every B2B commercial story fails: the mathematics and the behaviour. Scope is calibrated to the size of the cheque and the questions that actually move your decision.

Track A

The Quant Audit

The truth in numbers
  • Pipeline Velocity & Stagnation Analysis
  • Discounting & Margin Erosion Reality
  • Unit Economics: True CAC & LTV
  • Tech Stack ROI & Data Hygiene
  • Cohort Analysis & Retention Curves
  • Contract Concentration & Renewal Risk
Track B

The Qual Audit

The truth in action
  • Pipeline Quality & Sales Team Capability
  • Forensic Call Listening
  • Customer & Prospect Calls, Mystery Shopping
  • Negotiation Strategy & Culture Check
  • Key Person Dependency Assessment
  • Channel & Partner Relationship Integrity

Three days, then built to fit.

Here is what three days produces, so you know what you are buying before we scope anything.

Every engagement starts at three days. Everything beyond that is built around the deal in front of you, not a fixed package.

Worked Example

Three days on the commercial engine

Three days on site  /  Written report within five working days

What we do in three days

  • Both tracks run together, condensed against the two or three questions that decide the deal
  • CRM forensics: pipeline velocity, stage integrity, and the gap between forecast and history
  • Unit economics sense-check: true CAC, retention shape, discounting and margin erosion
  • CEO, CRO, and CFO interviews, run separately, to test whether the story holds under pressure
  • Customer voice: a targeted set of calls to hear the buying decision in the customer's own words
  • Concentration and renewal exposure across the top of the revenue base

What lands on your desk

  • Commercial Scorecard A rating of the engine across every area we covered
  • Written Findings Report The evidence behind every claim, not assertions
  • Priority Roadmap What to test further, fix, or price into the deal
  • 90-Minute Live Readout With the deal team, questions taken directly
  • A Clear Verdict Commit further time and capital, or stop

The verdict

Pass

Commercial architecture holds. Proceed on the evidence.

Amber

Proceed with conditions. Specific, fixable gaps to close.

Red

Structural risk that moves valuation, timing, or viability.

Not a 120-slide deck.
A verdict.

The most valuable diligence output is not a long presentation. It is a clear answer to the question that decides whether you proceed, renegotiate, or walk away.

Every engagement gives deal teams a findings document and a risk-rated view, calibrated to your thesis. Where the story is real, we say so. Where it is fiction, we show you where and why.

Traditional advisors look in the rear-view mirror. S.L.A.M. is the navigation system.
S.L.A.M. Commercial Partners

Three days is the starting point, not the ceiling.

Where the cheque is larger, the target is more complex, or the first findings open a question that needs answering properly, we extend the same methodology rather than switching to a different one. More days buy more depth, more coverage, and more evidence. They do not buy a different product.

Full dual-track audit Customer calls at volume Mystery shopping Forensic call listening Cohort & retention analysis Channel & partner integrity Key person dependency Tech stack ROI & data hygiene Thesis-specific modelling

Every engagement is built to scope. We agree the questions, the depth, and the timeline against your thesis on an introductory call, then we work to that. No fixed packages, no filler work-streams you did not ask for.

Book a 15-Minute Call Every engagement is scoped to the target on an introductory call.

Ready for a S.L.A.M. perspective?

Book a 15-minute call. No obligation. A direct conversation about the target, your thesis, and whether we are the right fit for this deal.

  • Your investment timeline & concerns
  • Our current availability
  • Specific scope for the target
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