Commercial Due Diligence · London
Financial diligence confirms the past.
Legal diligence mitigates liability.
We validate the future.
The Information Gap
In complex B2B sectors, early-stage sales pipelines are routinely filled with optimism rather than intent. Investors scrutinise spreadsheets, yet these frequently obscure the genuine commercial reality of the companies they are evaluating.
Our mission is to bridge this critical information gap, providing a rigorous, forward-looking assessment of the one question that determines your return.
The risk: investing based on a £20M forecast that is actually £5M in reality.
Our mandate: tell you if the £20M is real, inflated, or fiction.Who We Serve
Investors, operators and acquirers come to us at different moments. The commercial question underneath is always the same: is the revenue story real. Each engagement is built around the decision in front of you.
Validate whether the target's revenue story is real before you commit capital, and price the risk you cannot see from the data room.
See moreAn independent read on your own commercial engine, the blind spots you cannot see from inside, and what to fix first.
See moreA clean commercial baseline before you commit management attention and capital to a value-creation plan across the portfolio.
See moreWhether the target's commercial relationships and synergy assumptions survive a change of owner and integration into your business.
See moreOur Approach
Unlike advisors who review CRM exports, S.L.A.M. operates as a veteran commercial unit with intimate knowledge of how sales teams, inadvertently or deliberately, obscure pipeline issues. Within a focused 10-day engagement, we deploy a dual-track methodology targeting the two primary failure points in every B2B company: the mathematics and the behaviour.
The most valuable commercial due diligence output is not a lengthy presentation. It is a clear, direct answer to the questions that determine whether you proceed, renegotiate, or walk away.
Our report is structured around conviction, not volume. Deal teams receive a concise findings document, a risk-rated summary, and a direct recommendation on the commercial story, calibrated to your specific investment thesis.
Why Traditional Diligence Fails
Financial diligence examines historical performance. Legal diligence identifies regulatory exposure. Neither interrogates the single question that determines your return: can this company actually deliver the revenue it projects?
We are not career consultants. We are seasoned commercial leaders who have carried quotas, built high-performing global teams, and executed successful exits.
S.L.A.M. fills the gap between spreadsheet analysis and commercial reality, assessing execution capability, not just financial history.
Traditional advisors look in the rear-view mirror. S.L.A.M. is the navigation system.
The Partners
Two operators, four decades of building, fixing, and stress-testing commercial engines. We know what works because we have done it ourselves. We know what fails because we have fixed it for others.
Anders Mogensen
The Architect · Quantitative Track
The machine. Examines whether unit economics are fundamentally flawed, whether the pipeline is genuinely stagnant, and whether the underlying data is misleading or structurally inaccurate.
Stephan Lahn
The Driver · Qualitative Track
The people. Assesses whether the sales team has genuine hunting instincts, whether leadership demonstrates real competence, and whether the product pitch resonates with actual market demand.
Get in Touch
Book a 15-minute call. No obligation. A direct conversation about your next investment and whether we're the right fit.