Further Services · After the Verdict
The diagnostic tells you what is real.
The next question is always the same.
Who helps us fix it? We do.
Beyond the Verdict
Our core work is the diagnostic: the Commercial Stress Test and, where needed, a full Commercial Diagnostic Assessment. It tells you where the revenue engine is stronger than the evidence suggests, where value is at risk, and what needs to change.
These services exist because clients on those core projects asked us to stay for the fix. They are a way to act on the findings, not a replacement for the diagnostic. Every engagement starts with a defined commercial problem, and the scope follows the evidence rather than a standard consulting package.
Our independence: the verdict never depends on what we could sell next.
From Finding to Fix
One example of how a problem identified in the diagnostic turns into practical work, and how Sustain closes the loop by testing whether the change has held.
The pipeline looks healthy, but deal ageing and stage conversion show the forecast is carrying deals that will not close.
Evidence-based stage-exit criteria, pipeline inclusion rules and a forecast governance model, signed off by leadership.
Rework the sales process, CRM configuration and review cadence, and coach managers to enforce the new standard.
Re-test pipeline quality, ageing, conversion and forecast accuracy through a recurring Commercial Pulse.
Illustrative example, not a claimed client result.
Core offer: the services most closely tied to the diagnostic, shown first in each group. Each card also shows whether it is partner-led or delivered with our partner network.
01 · Build
When the finding is in the systems: how deals are recorded, forecast, paid for and priced. We design the fix, set it up, and hand it over working.
When the board number and the sales leader's private number differ, the forecast is a performance. We make them the same number.
A CRM configured to manage deals rather than perform for managers, with the data discipline to keep it honest.
A sales process written for how your team actually sells, and embedded until it is used rather than filed.
Plans that pay for the behaviour you want: retention as well as new logos, margin as well as bookings.
Stop margin leaking quietly every quarter, and stop customers learning to wait for the discount.
Roles, coverage and territories built for the motion you need next, and a plan that takes the team with you.
Turn a single dependent relationship into a channel you control, built from experience running partner networks across 30+ countries.
02 · Lead
When the finding is that nobody is in a position to make the change. Senior commercial leadership for the period you need it, from the partners or from vetted leaders in our network.
After close, turning the diligence findings and the deal thesis into an executed commercial plan, for investors and acquirers alike.
A senior commercial leader for two or three days a week, owning the number while the business grows into a full-time hire.
Full-time cover when a sales leader leaves or is moved on. We stabilise the team and the pipeline, then hand over cleanly.
Building sales in a new market: routes to market, first hires and partners, and the first year of pipeline.
A commercial voice on the board, challenging the forecast, the plan and the reporting with the same lens we bring to diligence.
03 · Develop
When the finding is in the team: who can lead, who can coach, and who needs to be hired. Most commercial problems are built into the system, but they are fixed by people.
Which leaders can coach, which can only close, and who will carry the next stage. Useful before a key hire and after a deal.
For sales leaders, managers and founders who still sell: the move from closing deals to building sellers.
Turn managers promoted for selling into managers who develop sellers and run real pipeline reviews.
Commercial leaders and senior sellers, assessed against what the role actually needs rather than how well they interview.
Make honesty cheaper than optimism: how deals are discussed, how losses are reviewed, and what is safe to say out loud.
Half-day sessions for investment and corporate development teams on reading a commercial engine.
04 · Sustain
Commercial engines drift back to their old habits. These services re-test against the original findings, so you see whether the fixes are holding before the numbers tell you.
A lighter, repeatable Commercial Stress Test that shows whether the fixes are holding before the numbers do.
For investors: one diagnostic standard across several portfolio companies, so operating support goes where it moves value most.
Independent interviews with the buyers you won and, more importantly, the ones you lost.
Our Commercial Stress Test run on your own business six to twelve months before a sale, so the buyer's diligence finds nothing new.
How We Deliver
The partners lead every engagement and deliver the work that depends most on judgement: the diagnostic, the design decisions, the leadership roles and the senior coaching.
Where a mandate needs more capacity, a specific market or a specialist skill, we bring in vetted operators from our network: people we have worked with, held to the same method, and accountable to us. Each service above states who delivers it. You always know who is doing the work, and the partners stay accountable for the result.
A build with a clear end point and agreed outputs: a forecast model, a comp plan, a CRM rebuild, a channel programme.
Fractional or interim leadership for an agreed period, on a monthly retainer, with a handover to the permanent hire built in.
Coaching and manager development over a set period, with progress measured against the original findings.
Commercial Pulse, portfolio benchmarking and win-loss interviews on a regular cycle, reported to leadership or the board.
Who We Help
Validate whether the target's revenue story is real before you commit capital, and price the risk you cannot see from the data room.
See moreAn independent read on your own commercial engine, the blind spots you cannot see from inside, and what to fix first.
See moreA clean commercial baseline before you commit management attention and capital to a value-creation plan across the portfolio.
See moreWhether the target's commercial relationships and synergy assumptions survive a change of owner and integration into your business.
See moreGet in Touch
Get in touch. No obligation. A direct conversation about what the diagnostic found, or what you already know needs fixing, and whether we are the right fit.