For CEOs & Founders · Commercial Health
You are pulled across the whole business every day.
The commercial engine is the one place that quietly slips out of focus.
We give you the outside read you cannot run on yourself, and will not get straight from your sales lead.
The Blind Spot
As CEO you are across finance, product, hiring and the board at once. The commercial engine gets managed through summaries: a dashboard, the board deck, your sales lead's read. None of those are built to show you what is quietly breaking underneath.
No one at the top has the bandwidth to inspect the commercial engine in the detail it needs, and the person who could, your sales lead, has every reason to present it favourably. We give you the read your own team cannot: what is genuinely working, what is quietly breaking, and what to fix first.
The risk: hiring, spending, and raising against a forecast that only exists in the deck.
Our mandate: separate the commercial story you tell from the one the evidence supports.Opportunities that have lived in your CRM for 12 to 18 months, quietly inflating the forecast you hire and spend against. Your team keeps them open because marking them lost is uncomfortable. You are resourcing to a number that will not arrive.
Partnerships and letters of intent that look impressive in the board deck but were never operationally real. They justify the roadmap and the raise. None of them are actually driving revenue, and everyone has quietly stopped asking why.
Your topline is growing, so churn in older cohorts stays invisible. New logos paper over a leaky bucket. The board sees growth. The cohort curves, split by the month customers joined, tell a story your headline dashboard does not.
A large share of your revenue sits on contracts renewing in the next 6 to 12 months, and no one clearly owns the renewal motion. ARR looks stable on the dashboard. The exposure is concentrated in a window you are not actively managing.
It is you. The biggest deals, the key renewals and the partner relationships all still run through you personally. You call it hands-on leadership. An outside buyer would call it single-point-of-failure risk, and it caps what the business is worth without you in the room.
Your revenue looks diversified by customer count but flows almost entirely through one reseller or platform. You do not own those end-customer relationships, you license them, and the terms are set by someone whose priorities are not yours.
The market size in your fundraising deck has started to feel like fact. Total addressable market and the slice you can realistically win have quietly merged into one number. The runway looks vast in the pitch and narrow in any honest bottoms-up view.
The defensibility story you tell investors and new hires does not survive a technically literate challenge. What you call a moat is a feature a competitor can replicate. Betting your roadmap and positioning on it is a risk you may not have priced.
Our Approach
We are not consultants running a survey. We are veteran operators who have built and fixed commercial engines ourselves, which is why we know where the problems hide. We deploy a dual-track methodology aimed at the two places every B2B commercial story breaks: the mathematics and the behaviour. Scope is calibrated to your stage and the decisions you are trying to make.
How We Engage
Here is what three days inside your own business produces, so you know what you are buying before we scope anything.
Every engagement starts at three days. Everything beyond that is built around the question you are actually asking, not a fixed package.
This part of the engine works. Stop second-guessing it and build on it.
Working today, but on foundations that will not hold at the next stage.
Actively costing you revenue or valuation. This is what to fix first.
Where the business is larger, the question broader, or the first findings open something that needs answering properly, we extend the same methodology rather than switching to a different one. More days buy more depth, more coverage, and more evidence. They do not buy a different product.
Every engagement is built to scope. We agree the questions, the depth, and the timeline against where you actually are on an introductory call, then we work to that. No fixed packages, no filler work-streams you did not ask for.
What You Walk Away With
The most useful thing we can give you is not a lengthy presentation. It is a clear, direct read on your commercial engine: what is genuinely strong, what is quietly at risk, and the order in which to fix it.
You receive a concise findings document and a risk-rated view of the commercial reality, calibrated to your stage and goals. Where the business is strong, we tell you plainly. Where it is breaking, we show you exactly where, why, and what to do about it first.
Traditional advisors look in the rear-view mirror. S.L.A.M. is the navigation system.
The parts of your commercial engine that genuinely work. We confirm the strengths you can build on, so you can stop second-guessing them.
The issues quietly undermining the forecast, quantified. You see the exposure before it shows up in the numbers or in someone else's diligence.
A prioritised sequence, not a wish list. The two or three moves that change the trajectory, in the order that compounds.
Who We Help
Validate whether the target's revenue story is real before you commit capital, and price the risk you cannot see from the data room.
See moreAn independent read on your own commercial engine, the blind spots you cannot see from inside, and what to fix first.
A clean commercial baseline before you commit management attention and capital to a value-creation plan across the portfolio.
See moreWhether the target's commercial relationships and synergy assumptions survive a change of owner and integration into your business.
See moreGet in Touch
Book a 15-minute call. No obligation. A direct conversation about your business, what you want a clear read on, and whether we are the right fit.